Student Magazine For Next Generation

How to Construct a Profitable Email Marketing Campaign


Congratulations if you’ve decided to include email marketing in your overall marketing strategy. Email marketing will likely become more popular with brick-and-mortar businesses and Internet marketers in the upcoming years. A balanced approach is needed to create an effective email marketing campaign where your email database keeps expanding and few users choose to unsubscribe. You need to provide customers with more than just a sale.

What emails should your business send to increase sales while preventing client unsubscribes? Start by considering your individual experiences. You have likely received emails from firms that are nothing more than sales pitches. The worst thing to do is that. You can begin to view an email they send you as a bother or annoyance! Then you might have received emails from a wise business giving you something you need or want. You might start anticipating their subsequent email. Coupons will undoubtedly be valuable, but there is no such thing as too much value. These are a few instances:

Think of a dental practice. Every email they send might include dental health advice. One of their planned emails would include a list of the foods and beverages most likely to discolor teeth. I want to know what mouthwash is best for my gums and teeth. They could give ratings to the many electric toothbrush models, perhaps even one they sell. Patients will look forward to receiving their emails if they provide value, keep them brief, and don’t bombard them with too many. Do you think you may visit the dentist more frequently if they performed this procedure on you right now?

A liquor store could suggest Cocktail Recipes. The Liquor Shop would sell more ingredients if a particular recipe sounded good. Yet, just having their name in front of their clients will increase sales, as with any company. Building relationships is the key to success. If they sell excellent wines, they might include advice on choosing wine and invite them to upcoming wine-tasting events. I can’t identify a good vodka from a generic, inexpensive one in a mixed cocktail. Their clients might purchase the more expensive premium brand of vodka if they received emails describing how it was more accessible on the liver.

Any person who enters a real estate agent’s office or open house has the potential to be added to their email list. It’s easy to find helpful stuff they could include in their emails. Their valuable information could be anything from house upkeep to tax planning to local news, keeping their name in front of potential buyers and sellers.

A hair shop could educate customers on everything they can do to maintain beautiful hair. One piece of advice might be to blow dry. The next topic could be laundry. Another topic could be nutrition and how it affects the condition of the hair and scalp. Would you likely use their shampoo the next time you had your hair styled if your hairdresser provided you information and discount vouchers for their particular shampoo?

Have you always utilized the same painters to paint your home in the same neighborhood where you’ve lived for a while? Most likely not. Most people forget the name of the business that completed the task previously. A painter, therefore, has a strong incentive to keep the brand in front of clients. They might provide advice on simple painting projects that their clients might do themselves, how to prepare wood for painting, how to cover a stain, how to sand correctly, what paint to use for outdoor furniture and a list of other topics. Wouldn’t you call your painters when your house required painting if they provided you with quick, helpful advice? And maybe you should paint more frequently? And simply because they add worth to your life, you might recommend them to others. Any contractor could perform similar work for house improvements.

Think about going to a restaurant and enjoying a delicious lunch. On your way out, they hand you a flier asking you to sign up for their website so they may send you culinary recommendations and coupons for future trips. On how to reheat the items in your “Doggy Bag,” they could email you. They may demonstrate how to select the freshest vegetables while explaining how they chose the items on their menu. Companies may provide discounts to email subscribers who visit on a particular day of the week that tends to be slow.

Most likely, you view yourself as an authority in your industry. How do you become an expert? Expertise and experience. Be imaginative and dissect the information into manageable chunks for your email marketing. Not yet an authority? To find worthwhile material for your emails, use search engines. If you believe sharing links to information will benefit your subscribers, you can do so.

Send emails less frequently than you would imagine, and keep them brief. Don’t send emails that are pages lengthy because we live in a society where sound bites are the norm. Also, when writing your emails, follow the usual rule of two-thirds value and one-third offer. Just keep in mind not to send too many. Depending on the nature of your business, you might plan two or three the first week before decreasing the frequency to once a month. A leasing firm or a vehicle dealership would send one every day for a month to make their first sale and then one every three months after that. Follow your business’s best interests.

Remember that even though your program operates automatically, you must monitor and assess it. To evaluate your performance, watch the statistics and pay attention to consumer comments. Increase value, decrease frequency, shorten your communications, or restrict the amount of selling each email accomplishes if you feel you are receiving excessive unsubscribe requests. Consider increasing the frequency if no one is unsubscribing, or add some sporadic emails to the ones you send regularly. Try little tweaks and monitor the results because an email campaign may always be modified. But don’t linger over it for too long.

Sincerely, you won’t discover perfection and don’t require it.

It’s all about the rewards. Over time, your email database will expand. If you had started constructing our email database five years earlier, how many would you have now? By adding ten per week, you will have 500 at the end of the year. In five years, you’d have 250 hundred people to market to. And keep in mind that you might be able to persuade folks who aren’t current customers to subscribe and buy from you in the future. Don’t you want that person’s name on your list if they enter your appliance store and register but make no purchase? Please give them a good incentive to sign up. Offer them a compelling inducement. Perhaps a freebie. How much is a customer, after all, really worth to you?

Email marketing is still in its infancy on the internet, expanding dramatically yearly. Give your clients a reason to give you their email address, make sure each email you send is brief and valuable, create a timetable that prevents your subscribers from feeling overloaded with emails to the point where they mistake them for spam, and have fun with this. You may increase earnings and brand recognition by creating a successful email marketing campaign with less time and money than you think.

Online and network marketer Phil Stone has assisted hundreds of people in achieving financial independence by providing them with new sources of income. He directly educated hundreds of salespeople over his 30 years of working in sales and marketing in the corporate world. He serves as Vice-Chairman of the Internet Advisory Board for his current company. When he’s not on the road, he works from home in Florida, using a computer and a phone to help others replicate his success. For more advice and resources for network marketers, visit his blog.

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