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How to Identify Untapped Markets


Let’s first define a few technical terms used in the post so that new readers who are just starting in online marketing and earning money can understand them.

Search engine optimization, or SEO, is improving the search engine rankings of your web pages.

The pages you go through using your selected search engine after submitting a search query are called SERPs, or Search Engine Ranking Pages.

A niche is a subset of the market that a particular product focuses on, or in this example, a niche market.

You probably already know how much more challenging it is to rank a website in the SERPs for a specific term if that term has significant competition, if you are into internet marketing, SEO (search engine optimization), or want to make money online.

Okay, to clear up any confusion, competition in search engine rankings refers to the number of websites that tend to rank for a given term, or, put another way, websites that contain the keyword you are about to target somewhere on their website, whether it be in the body text, title, or even meta description.

Earning money online doesn’t necessarily mean it will be simple, like 1 2 3, but it also doesn’t mean you have to go the challenging route. The purpose of this article is to assist you in finding these untapped niches (also known as low, competitive niches), so let’s look at how to achieve so.

Choosing a specialized keyword

The primary step in this process is conducting keyword research. You may do this using any free tool, including WordTracker, the Google AdWords tool, and other free keyword research tools you can find online. The rest of this guide is based on Google AdWords Keyword tool research.

It would be best to begin your study with the most popular term to find the ideal niche. For this example, I will use the keyword “vehicle” to delve further into the related keywords and identify a market for my new website. After using the AdWords keyword tool to search the keyword “vehicle,” you will receive a list of keywords with worldwide monthly search volume, local monthly search volume, and AdWords competition (which shows how many people are bidding for that specific keyword). You then want to list the keywords based on Global Monthly Search by clicking that button on the results page. This will help you identify keywords by the search volume. Scroll down to the list, and we see a new keyword, “car seat accessories,” which I would consider a great niche, and it has over 450k searches a month. It is a keyword that includes products for sale, reasonably priced products (mid-price, I would say), and you have lots of car lovers who do take an interest.

When we use the keyword “car seat accessories” instead of the one we initially used, we get a list of keywords related to car seat accessories with 18k or more in monthly search volume. This means that the keyword with the lowest volume, 18k, has an estimated 600 searches per day (if we divide 18000/by 30). That’s great. Now that we have the keywords for our new niche, we must see how competitive they are.

2. Researching the keyword competition

To learn more about the keyword competition, we visited We conducted three searches: the ordinary search for our keyword, the exact match of the phrase, and finally, an examination to see which websites utilize these terms in their titles.

routine search

When we enter our search term into the Google input box, we learn that slightly more than 17 million websites mention the words in our keyword anywhere on their website. That’s a lot of web pages, you may think. But not precisely, as these websites might have used the term “vehicle,” then “accessories,” and “seats” in their website, but the words are not in the exact order as our keyword, so we obtain this lot of results. We must now narrow down our search to find out how many websites use those phrases in the same order as our website.

Results for exact keyword order

By enclosing our new term in quote marks, we can search Google for “exact match” to learn how many websites are using it in the same order (“car seat accessories”). 192000 websites utilize the precise sequence of the terms when we search for “car seat accessories” (in quotes) on Google. This means that, out of the 17 million websites, only about 200 thousand use the exact keyphrase anywhere on their webpage. The websites attempting to rank for this specific phrase must now be identified.

Identifying competitors who frequently rank for our keyword

Counting the number of websites that include this keyword in their title is the best way to identify those attempting to rank for it. We will use a specific search query to accomplish this, one that will only return results for websites that include the keywords in the title. I reiterate that this is a strong indication that those websites genuinely attempt to rank for the given term.

The search we will conduct looks like this: With just one inquiry for allintitle:+car + seat +accessories, we can see that only about 900.000 pages include the precise term in their title, indicating that fewer than 1 million websites are vying for that position in the Google SERPs.

Now that we have the most information we require to make decisions, our study is sadly not over because our actual competition is the ten websites already included on the first page of Google’s search engine results for our keyword. Thus, for the webpage, what we need to know is:

Site PageRank (an indicator of the authority of the page that is ranking, which is determined by the number of quality inbound links)
links pointing back to the page in question (are they from authority sites or low-quality ones)
total number of links pointing to the site’s home page
site’s on-page optimization (use of keywords in title, meta description, body)
Use of anchor text for inbound links
However, my best recommendation would be to check only the last five websites for the time being until you start getting close enough to the first page, as the previous 5 are the weaker ones and could be outranked more quickly than the one in the first place. And we need to run these tests for all ten websites to get a more comprehensive picture of who we need to outrank.

This does appear to take a lot of time, and it does. But did you realize that using tools to conduct keyword research and SEO analysis would save you a ton of time? To learn how to obtain all that information in only five minutes, read my market samurai review in the website section dedicated to SEO software reviews.

Read also: The best way to Sell Your Writing Expertise and Make Money