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Mr Price Acquires Value Retail Chain Power Fashion


Power fashion is all about sending a clear message through clothing. Fashion is signaling strength this season, from armor-like silhouettes to rippling torso motifs.

Power Fashion was established in South Africa, Swaziland, and Eswatini in 1950 as a value retailer, boasting 170 locations throughout Southern Africa. Their store portfolio offers fashion apparel, cell phone products, bare household essentials, and value cosmetics – among many other offerings.

Empowerment and positivity through fashion.

Fashion can be an invaluable means of self-empowerment. Clothes are powerful tools for communicating strength, defiance, positivity, and self-love – but when does an item of clothing cease being simply an outfit and start becoming a symbol of power? At Museum at FIT, associate curator of costume Emma McClendon examines this complex topic in her exhibition Power Mode: The Force of Fashion; her accompanying book explores this subject further with object-based essays by McClendon herself as well as notable scholars Valeri Steele Steele Christopher Breward Jennifer Craik and Peter McNeil.

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Shop the latest trends.

Mr. Price announced on Thursday it is acquiring value retail chain Power Fashion, known for serving low and middle-income consumers across South Africa, Swaziland, Lesotho, and Eswatini with cash payments and value retail merchandise such as clothing merchandise, household basics such as cleaning supplies and cosmetics – offering 170 stores with apparel merchandise, essential household products such as cleaning products and cellular phones as well as affordable cosmetics – Mr Price CEO Mark Blair sees immense growth potential from this acquisition.

From armor-like silhouettes and chainmail finishes to armored outlines and rippling torso motifs, this season’s “power” style represents strength. Although fashion often overuses this word (power stylists, power silhouettes), Marvel-esque fashion trends like these do convey resilience – an appropriate response to our current climate. If you want to explore this phenomenon further, get access to analyst expertise, private company data, and more through the PitchBook Platform for free today – join now and experience all its power!

Get the Moja feeling.

Power Fashion is a value-focused apparel retailer offering cash payments for low to middle-income households in South Africa, Swaziland, Lesotho, and Eswatini. Offering fashion apparel, cellular phones, essential household products, value cosmetics, and electricity – offering its customers a complete lifestyle solution – Mr. Price acquired Power Fashion on March 31st for an undisclosed sum.

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